Invention of the product (a spicy alcohol drink),
product design, and 
advertising campaign (prints, posters, flyers, viral video clips, etc.).

DDB Vilnius, Lithuania, 2009-ongoing

This is a spicy drink for the first time in Lithuania coming out with 
no name and no label, except for an image of woodpecker on the 
package. Woodpecker in Lithuanian mythology is one of the very honored 
birds, symbolizing long age and strength. The name of the product is 
never mentioned, instead promoting it as a drink evoking all kinds of 
unexpected activities related to unnatural strength. In Lithuania 
advertisement business is in a very early stages, the products are 
often over commercial, with number of slogans, labels, and add 
campaigns; in 18 years of Lithuanian independence the environment 
changed so much that it was a challenge to create a product that would 
have no name and just simple graphics.

Concept by: Martynas Kazimierenas and Modestas Vaišnoras
Agency:  DDB Vilnius, Lithuania, 2009
Creative director: Gediminas Juškys
Account manager : Eglė Šlipaitytė
Designer: Elonas Kvietkus
Client: “Švyturys-Utenos alus”